Colombia R&D: Payment Providers & Fields

Market Overview

📊 Merchant Ranking in Colombia

Merchant visibility ranking based on March data from Google Trends, Ahrefs Keys, and Similarweb.

🎲 Betting Merchant Ranking

Highlighted merchants = licensed platforms in Colombia.

Mostbet Similarweb value is highlighted because search demand exists, but no valid working domain was found.

#	Merchant	Total Score	Google Trends	Ahrefs Keys	Similarweb
1	betplay	0,99477	39	2 120 000	8 880 649
2	wplay	0,59987	31	602 000	9 038 257
3	stake	0,22085	17	104 000	3 377 733
4	rushbet	0,24357	18	183 000	3 342 377
5	sportium	0,05892	5	20 000	998 993
6	betsson	0,20292	9	96 000	4 163 043
7	1xbet	0,02853	4	12 000	298 795
8	codere	0,04851	6	16 000	555 344
9	yajuego	0,08945	9	1 900	1 413 140
10	1win	0,03707	6	37 000	61 414
11	bwin	0,05944	7	61 000	406 126
12	apostar	0,03210	6	25 000	156 750
13	betano	0,15881	23	75 000	763 519
14	luckia	0,03461	5	18 000	280 982
15	rivalo	0,00731	1	22 000	64 194
16	zamba	0,02213	4	19 000	56 250
17	mostbet	0,00132	1	5 500	924
18	melbet	0,02351	1	2 400	691 548
19	topacio	0,00233	1	3 200	47 851
20	brazino777	0,03676	1	2 100	1 092 845
21	pinnacle	0,00226	1	7 800	13 041
22	william hill	0,00145	1	5 600	4 254
23	bet365	0,00246	1	4 300	44 000

📈 Forex Merchant Ranking

#	Merchant	Total Score	Google Trends	Ahrefs Keys	Similarweb
1	iq option	0,71933	20	8 000	186 720
2	quotex	0,55052	18	6 700	40 379
3	deriv	0,49469	19	4 600	175 785
4	exness	0,43030	32	3 300	49 707
5	xm	0,38355	13	3 500	166 616
6	etoro	0,35508	1	800	588 024
7	fundednext	0,30275	5	3 700	82 320
8	interactive brokers	0,28612	12	2 900	61 893
9	binomo	0,24317	5	2 400	124 847
10	pocket option	0,23545	8	2 600	48 578
11	capital	0,22095	1	3 300	20 413
12	funding pips	0,17422	3	1 600	112 447
13	iqoption	0,15591	2	800	186 720
14	weltrade	0,15155	7	1 200	68 061
15	vantage	0,12741	7	700	82 033
16	xtb	0,10722	1	500	140 523
17	ftmo	0,09781	2	700	85 449
18	oanda	0,07179	2	700	34 619
19	ninjatrader	0,07016	2	700	31 434
20	roboforex	0,06734	1	500	62 613
21	fbs	0,06579	1	900	10 699
22	litefinance	0,05768	1	800	7 073
23	ic markets	0,05371	1	400	48 218
24	libertex	0,04755	1	600	11 735
25	olymp trade	0,03120	1	350	10 353

Payment Method

🏦

PSE

Pago Seguro en Línea — bank-based push payment. Most widely covered method.

Provider	Merchant	Merchant Side	Provider Side
pay.trx-point.com	megapari	Full nameEmailCityAddress	Phone numberBank
	quotex	Full nameDocument numberCityAddress	Phone numberBank
	melbet	Full nameEmailPhone numberDocument number	Bank
	pocketoption	Full namePhone numberDocument typeDocument number	Bank
co-payer.erjqport.com	Jugabet	Full nameEmailDocument number	BankAccount typeDocument typeDocument numberPhone number
	bc.game	Document number	BankAccount typeDocument typeDocument numberPhone number
	20bet	Document number	BankAccount typeDocument typeDocument numberPhone number
4bill	1win	BankDocument typeDocument numberPhone numberEmail	Full namePhone numberEmail
	bc.game	—	Full namePhone numberEmail
	Brazino 777	—	Full namePhone numberEmail
smartfastpay.com	betwinner	Full nameEmailPhone numberDocument typeDocument number	AddressBankFull nameDocument typeDocument numberEmailPhone number
smartfastpay.com	Binomo	Full name	BankDocument typeDocument numberEmailPhone number
supefina.net	bc.game	EmailDocument numberPhone numberFull name	BankFull nameDocument typeEmailDocument numberPhone number
pro.h5.starpago.com	bc.game	—	Full namePhone numberDocument typeDocument numberEmailBank
payretailers.com	pocketoption	—	BankAccount typeFull nameDocument numberPhone numberEmail
Direct pay (without PSP)	1xbet	BankFull nameDocument typeDocument numberEmailPhone numberAddress	—
Direct pay (without PSP)	20bet	BankDocument typeDocument number	—

Payment Method

📱

Nequi

Mobile wallet — phone-based push transfers. Includes direct push flows and PSP-mediated routes.

Provider	Merchant	Merchant Side	Provider Side
Direct pay (push) (without PSP)	1win (push)	Document typeDocument number	—
	1xbet	Full nameEmailPhone numberDocument typeDocument number	—
	Jugabet	Full nameEmailPhone number	—
	melbet	Full nameEmailPhone numberDocument numberDocument type	—
	Binomo	Full namePhone numberDocument typeDocument number	—
4bill	1win	Document number	Full namePhone numberEmail
	Jugabet	Full namePhone number	Full namePhone numberEmail
	Brazino 777	—	Full namePhone numberEmail
4bill Payzen (QR)	Jugabet	—	Full namePhone numberEmail
4bill Payzen (QR)	bc.game	—	Full namePhone numberEmail
TRX point	betwinner	Full nameEmailPhone numberDocument number	Document type
	megapari	Full nameEmailPhone numberDocument number	Document typeDocument number
	quotex	Full namePhone numberDocument number	Document type
co-payer.erjqport.com	20bet	Document number	Document typeDocument numberPhone number
Nequi p2p	1xbet	Full namePhone numberScreenshotComment	—

Payment Method

💳

Bre-b

Bank transfer via Bre-b protocol. Limited data — mostly 4bill routing.

Provider	Merchant	Merchant Side	Provider Side
Bre B h2h p2p	1win	—	—
4bill -> cobre	Jugabet	Full namePhone number	Full namePhone numberEmail
	bc.game	—	Full namePhone numberEmail
	Brazino777	—	Full namePhone numberEmail
	Quotex	—	Full namePhone numberEmail
topup.com.co	1win	—	—
topup.com.co	Binomo	—	—

Payment Method

🏛️

Bancolombia

Colombia's largest bank — direct bank transfer via Bancolombia's payment gateway.

Provider	Merchant	Merchant Side	Provider Side
4bill	1win	—	Full namePhone numberEmail
	Jugabet	Full name	Full namePhone numberEmail
	Brazino777	—	Full namePhone numberEmail
P2P	1xbet	Bank numberFull namePhone numberScreenshotComment	—
P2P	betwinner	Bank numberFull nameTX idScreenshot	—
supefina.net	bc.game	EmailDocument numberPhone numberFull name	Full nameDocument typeDocument numberEmailPhone number
smartfastpay.com	betwinner	Full nameEmailPhone numberDocument typeDocument number	Full nameDocument typeDocument numberEmailPhone number

Payment Method

📲

Daviplata

Davivienda's digital wallet — phone-number-linked account, popular for mobile payments.

Provider	Merchant	Merchant Side	Provider Side
4bill	1win	—	Full namePhone numberEmail
Direct PSE	melbet	Full nameEmailPhone numberDocument typeDocument numberAddress	—
checkout.pagsmile.com	Binomo	—	Full nameDocument typeDocument numberEmailPhone numberAddress
api.lamapay.org/ p2p	1xbet	Full name	—
P2P	1xbet	Phone numberFull nameScreenshotComment	—

Payment Method

📷

Tpaga (QR)

QR-code-based payment via Tpaga wallet app.

Provider	Merchant	Merchant Side	Provider Side
P2P	1win	Document typeDocument number	—
P2P	melbet	Full nameEmailPhone numberDocument typeDocument numberAddress	—
checkout.pagsmile.com	Binomo	—	—

Payment Method

🔄

Movii (PSE)

PSE payments routed via Movii digital wallet. Limited data.

Provider	Merchant	Merchant Side	Provider Side
4bill	1win	—	Full namePhone numberEmail
Direct PSE	melbet	Full nameEmailPhone numberDocument typeDocument numberAddress	—

Provider Coverage Summary

Each provider shown once · sorted by payment method count, then by unique merchant count.

4bill

5 methods · 4 merchants

PSE1win, bc.game, Brazino 777

Nequi1win, Jugabet, Brazino 777

Bancolombia1win, Jugabet, Brazino777

Daviplata1win

Movii (PSE)1win

P2P

3 methods · 4 merchants

Bancolombia1xbet, betwinner

Daviplata1xbet

Tpaga (QR)1win, melbet

co-payer.erjqport.com

2 methods · 3 merchants

PSEJugabet, bc.game, 20bet

Nequi20bet

smartfastpay.com

2 methods · 2 merchants

PSEbetwinner, Binomo

Bancolombiabetwinner

checkout.pagsmile.com

2 methods · 1 merchant

DaviplataBinomo

Tpaga (QR)Binomo

Direct PSE

2 methods · 1 merchant

Daviplatamelbet

Movii (PSE)melbet

supefina.net

2 methods · 1 merchant

PSEbc.game

Bancolombiabc.game

Direct pay (push) (without PSP)

1 method · 5 merchants

Nequi1win, 1xbet, Jugabet, melbet, Binomo

4bill -> cobre

1 method · 4 merchants

Bre-bJugabet, bc.game, Brazino777, Quotex

pay.trx-point.com

1 method · 4 merchants

PSEmegapari, quotex, melbet, pocketoption

TRX point

1 method · 3 merchants

Nequibetwinner, megapari, quotex

4bill Payzen (QR)

1 method · 2 merchants

NequiJugabet, bc.game

Direct pay (without PSP)

1 method · 2 merchants

PSE1xbet, 20bet

topup.com.co

1 method · 2 merchants

Bre-b1win, Binomo

api.lamapay.org/ p2p

1 method · 1 merchant

Daviplata1xbet

Bre B h2h p2p

1 method · 1 merchant

Bre-b1win

Nequi p2p

1 method · 1 merchant

Nequi1xbet

payretailers.com

1 method · 1 merchant

PSEpocketoption

pro.h5.starpago.com

1 method · 1 merchant

PSEbc.game

Merchant Coverage Summary

Payment methods found per merchant. No provider or field data shown here.

Merchant	Payment Methods Found
1win	PSENequiBre-bBancolombiaDaviplataTpaga (QR)Movii (PSE)
melbet	PSENequiDaviplataTpaga (QR)Movii (PSE)
Jugabet	PSENequiBre-bBancolombia
bc.game	PSENequiBre-bBancolombia
Binomo	PSENequiBre-bDaviplataTpaga (QR)
1xbet	PSENequiBancolombiaDaviplata
betwinner	PSENequiBancolombia
Brazino 777	PSENequiBre-bBancolombia
quotex	PSENequiBre-b
megapari	PSENequi
20bet	PSENequi
pocketoption	PSE

Payment Method Findings

Field analysis per payment method — based only on observed data. Helps identify the minimum field set for each flow.

Legend: Core appears in all or almost all flows Common appears in many but not all flows Additional provider-specific or flow-specific only

🏦 PSE

Core

Full name Document number Email

Common

Phone number Document type Bank

Additional

Address City Account type

Merchant side pattern

Most PSE merchant forms request Full name + one identity field (Document number or Email). The 4bill-mediated merchants (bc.game, Brazino 777) show empty merchant sides — they delegate entirely to the provider. Direct integration merchants (1xbet, 20bet) ask for Bank and document fields themselves.

Provider side pattern

Provider APIs consistently require Bank + identity fields (Full name, Document type, Document number, Email, Phone number). This set appears in supefina.net, smartfastpay.com, and starpago flows. Simpler providers (4bill) only ask for Full name + Phone number + Email.

Recommended Minimum Field Set

Bank Full name Email Document type Document number

To build a low-friction PSE flow, collect Bank, Full name, Email, Document type, and Document number. Bank selection is essential — PSE routes the payment based on the user's bank. Phone number and Address should be added only if the specific PSP requires them. City appears provider-specific and is not a core field.

📱 Nequi

Core

Full name Phone number Document number

Common

Document type Email

Additional

Screenshot Comment

Merchant side pattern

Direct push flows (without PSP) uniformly collect identity + phone data. The 4bill-mediated routes show minimal or no merchant-side fields, with 4bill's provider API always requesting Full name + Phone number + Email. The Nequi p2p route is a manual flow requiring screenshots — not scalable.

Provider side pattern

4bill and 4bill Payzen (QR) consistently ask for Full name + Phone number + Email via their API. TRX point asks for Document type (and sometimes Document number) on the provider side. Since Nequi is phone-linked, Phone number appears critical at the API layer.

Recommended Minimum Field Set

Full name Phone number Document type Document number

For Nequi, Phone number is the core identifier — the wallet is phone-linked. Full name, Document type, and Document number appear consistently across flows. Email is useful but not universal. Avoid screenshot-based flows in production.

💳 Bre-b

Core

Full name Phone number

Additional

Email provider API level only

Merchant side pattern

Bre-b data is sparse. Most merchant-side cells are empty, suggesting either the merchant collects data before hand-off or the flow is redirect-based. The only filled merchant form (Jugabet via 4bill→cobre) shows Full name + Phone number.

Provider side pattern

The 4bill→cobre provider consistently requests Full name + Phone number + Email at the API level. topup.com.co shows no observed provider-side fields — data may be missing or the flow is simpler.

Recommended Minimum Field Set

Full name Phone number Email

Based on limited data, Full name + Phone number appear to be the core fields for Bre-b merchant flows. Email is likely needed at the provider API level. Data coverage for this method is thin — treat these recommendations with caution.

🏛️ Bancolombia

Core

Full name

Common

Phone number Email Document number

Additional

Document type Bank number Screenshot TX id

Merchant side pattern

4bill-mediated merchants (1win, Jugabet, Brazino777) show minimal or empty merchant sides. PSP-integrated providers (supefina, smartfastpay) request a richer set. P2P routes require manual proof (bank account number, screenshot) — not suitable for automated flows.

Provider side pattern

4bill API asks for Full name + Phone number + Email. supefina.net and smartfastpay.com APIs ask for Full name + Document type + Document number + Email + Phone number — a richer set. P2P has no observed provider-side API.

Recommended Minimum Field Set

Full name Phone number Email

For Bancolombia via 4bill (the most common observed provider), Full name + Phone number + Email appears sufficient. If using supefina.net or smartfastpay.com, add Document type and Document number. Avoid P2P flows for automated processing.

📲 Daviplata

Core

Full name

Common

Phone number

Additional

Email Document type Document number Address Screenshot

Merchant side pattern

4bill for Daviplata shows an empty merchant side — consistent with its pattern of delegating to its own API. Direct PSE integration (melbet) requests a full identity set. api.lamapay.org/ p2p requests only Full name; the standalone P2P route for 1xbet requests Full name + Phone + Screenshot — a manual verification flow.

Provider side pattern

4bill API requests Full name + Phone number + Email. checkout.pagsmile.com requests a full identity set including Address. P2P and Direct PSE entries show no provider-side API data, suggesting direct bank-side integration.

Recommended Minimum Field Set

Full name Phone number

Daviplata is phone-linked — Phone number is the core identifier. Full name appears in all non-empty flows. Document fields and Address are provider-specific (Direct PSE / pagsmile). Start with Full name + Phone number and extend based on the provider chosen.

📷 Tpaga (QR)

Core

Document type Document number

Additional

Full name Email Phone number Address

Merchant side pattern

Very limited data — only P2P-routed merchants (1win and melbet) have observed merchant-side fields. 1win shows a minimal set (Document type + Document number), while melbet's form is more complete. checkout.pagsmile.com / Binomo shows no fields on either side.

Provider side pattern

No provider-side fields observed in this payment method. checkout.pagsmile.com shows both sides empty for Tpaga (QR), which may indicate incomplete data capture at research time.

Recommended Minimum Field Set

Document type Document number

Based on limited data, Document type and Document number appear consistently for QR-based flows. Tpaga (QR) data coverage is very thin — treat this recommendation with caution and verify directly with the PSP before building.

🔄 Movii (PSE)

Core

Full name Email Phone number

Additional

Document type Document number Address

Merchant side pattern

Only 2 merchant rows observed. The 4bill route shows no merchant-side fields. The Direct PSE route (melbet) shows a full identity set including Address. Movii (PSE) appears to behave similarly to standard PSE in terms of required data.

Provider side pattern

Only 4bill shows provider-side data: Full name + Phone number + Email. Consistent with 4bill's standard API requirement across all payment methods.

Recommended Minimum Field Set

Full name Email Phone number

Extremely limited data — only 2 providers and 2 merchants observed. Treat PSE field requirements as a baseline, then adjust based on provider. The 4bill API set (Full name + Phone + Email) appears as the practical minimum for this method.